With retail sales reaching nearly $700 billion dollars last year during the holidays, every author wants a bigger piece of the pie. And holiday marketing isn’t complicated, but it does take strategic planning and savvy execution. It’s not something you can just pull out of…Santa’s bag.
Enter 50 Ways to Sell a Sleigh-Load of Books.
Set up as an easy-to-follow guide with 50 unique strategies, you’ll learn how to:
•Plan ahead to relieve stress during peak sales times
•Prep your website to drive more holiday traffic
•Optimize your social media and other platforms to capture shoppers
•Create straightforward, holiday-themed online events and promotions
•Run with what’s proven to work around the holidays, but make it your own
•Use buyer psychology and holiday shopping behaviors to your benefit
•Fine-tune approaches for BIG sale days like Black Friday and Cyber Monday
•Ensure your Amazon page is ready to help you close those sales!
The Christmas book market is the biggest sales opportunity of the year, so 50 Ways to Sell a Sleigh-Load of Books won’t waste your time with broad concepts.
Get ready for step-by-step instructions and examples used by other successful authors!
There’s even a bonus checklist, Penny’s personal recommendations for useful websites, and a special offer if you’d like to collaborate on your marketing plan.
So don’t delay — the sooner you get these strategies on your nice list, the better your holiday sales projections get!
Book link: www.amazon.com/dp/B07F29FRPL
About Penny
Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME) and Adjunct Professor at NYU, is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. To learn more about her and her book marketing strategies, visit www.amarketingexpert.com
From the Author
I’m contacted by authors every year with requests to help them sell more books during the holidays and almost all of them suffer from the same issue – they start thinking about it too late! Planning is key to selling more books during the holiday season, and then smart marketing strategies are a close second. I wrote this book to help you prep on a higher level.
And if you want to collaborate and take it a step further just ask!
Amazon 5-star review: This is a must-read for marketing books. A proven strategy for marketing around the holidays, but it will work for any time of the year. I have picked up a lot of tips and have learned a lot of new things that I plan to use throughout the year and definitely for the holidays.
Amazon Top Reviewer Grady Harp: This book is a thoughtful creation, filled with many get-your-hands-dirty tips that the author has personally used and found to be of value. As an added bonus, Ms. Sansevieri includes a checklist to help keep us on task. It makes no sense to recreate the wheel when someone has already created one and is willing to share with anyone who has the desire to push that wheel and get it rolling. Great holiday promotional ideas mixed with tried and true marketing that will benefit all of us. Five stars.
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